Agata Panucci is a footwear designer, currently working for the creative collective RAL7000STUDIO. Outside of RAL’s minimal-brutalist aesthetic, Agata’s IG feed serves as a portfolio for her own creative lens, peppered with AI-generated designs and soaked in futuristic technicolor. Her designs emphasize unexpected texture, saccharine colorways, and silhouettes that tiptoe the line between sleek and chunky. Agata has the wardrobe, color wheel, and platform heels of an E-girl Bratz doll, leading the charge towards the future of sneaker design. Luckily, she had a few minutes to tell us what she’s been up to.
Name: Agata
Age: 27
Zodiac Sign: Leo
Where are you from, and where are you right now?
I’m Italian — I come from a small city in the north of Italy, and now I’m in Civitanova Marche, in the middle of Italy.
What’s your first memory with streetwear?
I studied fashion design, and I have had a strong passion for the fashion world since I was a child. But I met the streetwear world just five years ago!! My first internship was a job at an Italian shoe brand, based in this amazing footwear district area; everywhere you go there’s a sole supplier, a lace supplier, a fabric supplier, etc. and I just fell in love with this incredible world!! An important person in my path was definitely Michael Cutini. When I met him, he was already into streetwear, and that was really helpful.
If you had to compress your personal style into one outfit, what would it be?
I have this amazing vintage pink puffy jacket with embroidered flowers and rainbow details. I would definitely wear that, with a lilac mini skirt and platform sneakers! A sort of Bratz doll mixed with Winx haha
You can only wear three shoes for the rest of your life — what are they?
Nike x Jacquemus Air Humara: I think it’s the perfect balance between fashion and streetwear.
ASICS Gel-Quantum Lylia by Kiko Kostadinov & Hysteric Glamour: It’s a crazy shoe with incredible details!!
Clog Bershka x RAL7000STUDIO: we designed this clog that is super comfy and perfect for every outfit! I wear it almost every day!
Streetwear style icon: I don’t have a specific style icon, I like to take inspiration from different people/situations and mix them.
Your last (or favorite) Instagram follow: @marshall.columbia and @laura_deanna_fanning
What’s your biggest creative or career milestone so far? What’s your biggest creative or career goal right now?
Being part of the RAL team for sure!! We are making something special and I’m really grateful to be with them. One of my goals right now: making my fairy world more real.
What’s your dream collaboration?
I would definitely like to collaborate with Miuccia Prada or with Pierpaolo Piccioli!! I have loved their work since day one.
What are you currently working on?
We are working on some RAL7000STUDIOS items!! Stay tuned ;)
When do you feel the most empowered?
With perfect make up and amazing hair!!
What needs to change about the current streetwear landscape, to make it more inclusive?
The streetwear industry should listen more to our needs. We don’t want different products, we want the same product and the same fit!! I really would like to see more women on the stage. We are here and we can make cool stuff!
What woman in streetwear/sneaker history would you like to see get her flowers?
EVERYONE!!
Great interview!